What the work returned.
Measured against each property's own starting point.
Across every client.
Averages across our clients, in the first three months.
One property, three months.
A four-star hotel, 60 rooms and up, with 500 followers. Barely posting, photography that made a hotel look like a motel, and almost every reservation arriving through OTAs and travel agents. Their own ads were running at around €0.24 a click and returning nothing.
| Metric | Before | Month 1M1 | Month 2M2 | Month 3M3 |
|---|---|---|---|---|
| Accounts reached | 400 | 1,900 | 7,600 | 14,000 |
| Profile visits | 50 | 250 | 400 | 640 |
| Clicks to the booking page | 3 | 21 | 35 | 100 |
| Direct bookings from social | 0 | 0 | 0 | 7+ |
Monthly figures from Instagram, rounded. Booking page clicks are taps from the profile and exclude the month 3 ad clicks. Months 1 and 2 ran with no ad spend, and the month 3 campaigns also ran on Facebook, which is not counted here. This property started from almost nothing, so the multiples run well ahead of our averages above.
Days 0 to 14Strategy and first shoot
Strategy agreed, then our creator on site. Nothing went out until there was a library to post from.
Month 1The profile
Before putting money behind reach, the account had to look like the property. New covers, new photography, and the information a guest looks for where they look for it. Organic only. Reach went from 400 accounts a month to 1,900. No direct bookings, which was expected. The path was still the old one.
Month 2The path
Reach climbed to 7,600 accounts with no ad spend behind it. We traced the route from a post to the reservation system, found it old and unoptimised, and rebuilt it by the end of the month. The first influencer and UGC collaborations ran, each chosen to fit the property rather than for follower count, and the direct booking offer started going out.
Month 3The first reservations
Trial reels, which put a post in front of non-followers only, further influencer and UGC collaborations, and the first money behind the posts already working. Reach hit 14,000 accounts, and clicks to the booking page from the profile reached 100 a month, against 3 before we arrived. The ads added another 900 arrivals at the reservation system in the month, at about €0.07 a click, against the €0.24 the property had been paying for its own. At least seven direct bookings came through, at a property that had never taken one from social.
Across the period we also ran a high production shoot, with a drone, a videographer and a photographer, for website imagery, reel covers and pinned video.
A hotel stay is not decided in an evening. A guest finds a property, sits with it, comes back, and books weeks later. That lag is why the first two months show movement before they show reservations, and why a property judged at week six looks like a failure and at month three looks like a channel.
The content built an audience. The path turned it into reservations.
In their words.
PRES. took the work off our shoulders, so we can focus on our guests instead of chasing what to post.
The visuals are absolutely amazing. The videos look very professional and eye-catching.
It was a pleasure having Maria (on-site creator) with us. She was extremely professional and the guests were never bothered by her, quite the opposite, some of the guests even wanted to be in the videos.
Your numbers stay yours.
We publish what the work returns. We never publish whose it was.
On the first call we walk you through the full case study of a property like yours: what we ran, what it cost, month by month, and what it returned.
In person, and nowhere else. Still unnamed, because yours would be too.